The purpose of this Online Privacy Statement is to inform you about the types of information we gather online about you when you visit AcademyGpOrtho.com (“our Site”), how we may use that information, whether we disclose it to anyone, and the choices you have regarding our use of, and your ability to correct, that information. This Online Privacy Statement may change from time to time, so please check back periodically. This Statement will explain the following regarding the
treatment of data collected on our Site:

1. Sites Covered By This Statement
This Online Privacy Statement covers the collection and use of data on the AcademyGpOrtho.com Web sites in the United States.

2. What Information We Collect
The information we collect on our Site generally falls into the following two categories: Personally Identifiable Information and Non-Personally Identifiable Information.

Personally Identifiable Information:
This refers to information that lets us know the specifics of who you are. The Personally Identifiable Information we collect when you use our Site may include your name, mailing address, phone number, and e-mail address. We request Personally Identifiable Information when you order a product or service, participate in certain promotional activities, fill out surveys, and correspond with us. We also collect Personally Identifiable Information when you ask that we send products or
information directly to other people; in these cases, we will collect the information you submit about the recipient. It will be clear when you are on a part of our Site that requires personal information, because we will ask you for it and you will have a choice about how we use that information.

Non-Personally Identifiable Information:
This refers to information that does not by itself identify a specific individual. The non-personally identifiable data we collect when you visit our Site may include the Uniform Resource Locator (“URL”)(1) of the Web site that you came from before visiting our Site, which pages you visit on our Site, which URL you next go to, which browser you used to come to our Site, your Internet Protocol (“IP”)(2) address, and any search terms entered on our Site. This Statement also contains more
information about how we use cookies and other technology to collect this data.

3. Why We Collect Your Information
Our primary goals in collecting information are to provide customers with superior service and to provide all visitors a smooth, efficient, and personalized experience while using our Site. For example, if you purchase products or request information on our Site, we use your Personally Identifiable Information to fill your order or provide the requested information. We use Non-Personally Identifiable Information on an aggregated basis to analyze customer behavior to help us understand how visitors use our Site and to measure interest in the various pages. We use this information to improve the content of our Site, to make our
Site easier to use, and to customize our advertising.

4. How We Use Your Information
We gather and use information in a number of ways, including the following:

Surfing:
We collect certain Non-Personally Identifiable Information when you visit our Site or click on banner ads for AcademyGpOrtho.com products and services. We collect this information to help run our Site more efficiently, to gather broad demographic information, to monitor the level of activity on our Site, and to evaluate the effectiveness of our advertising. Learn more about how we use cookies and other technology to collect this information.

Online surveys and polling:
We collect Personally Identifiable Information from customers who volunteer to complete surveys or participate in polls. We use this information to improve our products and services.

Promotional activities:
We collect Personally Identifiable Information from you when you enter a promotional program or activity. We use this information to administer the program or activity, to send you promotional e-mails, notify winners, and make the winners’ list publicly available pursuant to certain states’ laws.

Newsletters and promotional e-mails:
We collect Personally Identifiable Information when you ask to receive newsletters, promotional e-mails, and other information. We use this information to provide you the information you request.

Contact information:
If you contact us, we may keep a record of your correspondence or comments, including Personally Identifiable Information, in a file specific to you. We use this information to help us provide better service in the event you contact us again.

5. Sharing Your Information
We DO NOT sell, trade, or rent to others the Personally Identifiable Information we collect online. Unless we have your permission, we will share the Personally Identifiable Information you provide online only with other AcademyGpOrtho.com entities and/or businesses that provide services to AcademyGpOrtho.com and only for the purposes described above. Where AcademyGpOrtho.com engages third parties to perform services on our behalf, we will require them to observe the intent of
this Online Privacy Statement. On some pages we offer you the opportunity to receive information from companies with products or services that may be of interest to you. If you choose to receive such information, AcademyGpOrtho.com may assist these companies in their marketing activities by forwarding their messages to you, but we will not provide these companies with any of your Personally Identifiable Information. From time to time, we may be required to provide Personally
Identifiable Information in response to a court order, subpoena, or government investigation. We also reserve the right to report to law enforcement agencies any activities that we in good faith believe to be unlawful. We may release certain Personally Identifiable Information when we believe that such release is reasonably necessary to enforce or apply our Terms and Conditions or to protect the rights, property, and safety of others and ourselves. AcademyGpOrtho.com or its related
entities could merge with or be acquired by another business entity or their respective assets could be acquired. Should such a combination or acquisition occur, you should expect that AcademyGpOrtho.com would share some or all of your Personally Identifiable Information to continue serving you and other users of our Site.

Updated: September, 2009